The Neue.Indie Podcast

We got we get all right. Let's get this thing going. What's up? Y'all welcome to the new Andy
Put some bass in my voice on that one
All right, we're my day man. I forgot the clouds. We got to get this thing going
Yes
I'm out. We back for
Episode three
This piece man, we get comfortable get comfortable. How's been showing that I guess the past two episodes we don't how you feel good
I do I do think
Progressively it'll get better. You know, you get more comfortable get all the the kinks out, you know
Yeah, honey. Let me start my timer because you know, we'll be long-winded on it
May it and be more immediate anything. I feel like I'll be long-winded
All right, man, we want to get this thing started. So we got some interesting
segments and
very
Controversial topic for today the topic that's on the docket is AI music
Everybody loves to hate it for
Understandably, you know, I mean like what's your thoughts on a out these days, man? Oh, I love it and hate it, bro
It's made my life easier, but it's equally potentially made my life harder
It's about to talk about that. I want to hear how is a major life harder. Yeah
Potentially
All right, AI music is it a use for tool or is it creative threat? We gonna talk about it today
Yes, there we go. It's gonna be a good one
Some of the other later segments we got in music business news
It's a I guess almost the opposite in a dispatch room at the cool AI music model
This is this is something we ran across. I thought it'd be really dope to unpack that there's a gentleman and I
Forgetting his name right now, but he's building a I should be building a really dope piece of software that I think will be the
Answer to a lot of frustration that
artists are having and
I don't think companies are having the frustrations really the creatives. Yeah up in ours about it
But we don't talk about that film and the same in news
That this is pretty dope
Higgsfield AI. I don't know if you all are familiar with Higgsfield, but they are probably the leading
AI
Platform when it comes to video generation image generation on the visual side of the AI spectrum
They're putting together their first
Feature linked film 80 80 minutes and they're trying to submit it for
Can't can't can't can't yeah, I always want to say can't can't can't yeah, yeah, you know
So and they only have like you know less than a month to pull it off
So wanted to talk a little bit about that also gaming. I thought it'd be cool to check out the Wolverine trailer
You know, I think you might have said that to me. Yeah
That's been on my short list of games again. I got a whole list of really it's five games that I want to list this. Yeah
Yeah, yeah, so we want to
We want to talk about that a little bit also
Fundy AF the Netflix comedy competition by Mr. Kevin Hart. We got a
First winner Mr. Ron Taylor
I don't know if
Y'all have been been checking out the the funny AF series, but it was actually pretty good
I mean one I want to dig into that a little bit more, but it was it was I was pleasantly surprised because that kind of I got to catch it
I got to go watch it definitely it's definitely something to check out, but we don't talk about it
And then lastly and sink we want to you know talk about the best ways to
Land your first placement for you if you're wanting to figure out how to get your music and see being filmed or how to get your first placement
We're gonna talk about it. So now that's it. That's what we got on the dock yet
We'll see how how much of that we get through, but you know if you could man like subscribe comment
It definitely helps us out helps the the algorithm the algorithm push this in front of you know other independent artists who might need to
You know figure out how to get sustainability in their music careers. That's why we're here trying to figure it out
I love it. I love it. We appreciate the love y'all all right
Frank how you been man one out of ten what's this one out of ten I've been good bro this week was really good
I spent a lot of time with family. I say I'm out of eight works good. Yeah, I'm out of eight works been good
Family's good no complaints, man. It's been a good week any highlights this week. I mean
I mean a week maybe since the last time it is early in the week
I mean for me highlights really is I got everything that was on my to-do list done
So for me wow
Yeah, you know what I'm saying every job every every everything that I told or promise myself I was gonna do I did it
So I'm happy with that
I feel like that's usually a rarity. It is that's why yeah, it is especially when you're working for yourself
There's all there's an endless to-do list. Yeah, it adds up
Luckily, thank God for my wife. She's amazing and I was able to get everything done so
Yeah, yeah, yeah, how you doing?
Yeah, it's been good man. I just got back from the orthopedic doctor
Because I found out that for the past month. I've been walking on a torn ACL. No way
fully torn ACL
How'd you do
All right stories. Yeah, let's go. Yeah, absolutely. Yeah, absolutely no hard story
So all right, you know story time
This is a probably like three years in a making so you know coming up. I've
I was always pretty active like basketball was my sport of choice and probably for obvious reasons for those who don't know
I am 66 so if you ever catch me in person you will be
Um, that's probably the first thing you're gonna say like I'm a guy. I didn't know you saw
You know, that's just how it goes. Yeah, I had
This this last time I injured it because of basketball. I was playing basketball
But the very first time that I injured it was about three years ago
And it was the first time that I was doing 75 hard
And I've been I feel like I've been talking about 75 hard for the past two. Yeah
I literally just finished it as well dropped 20 pounds
But the first time I did it I injured it playing rugby
Believe it or not. I'd never played rugby
prior to that
Yes, and it's less sexy than what it sounds like is like oh shoot you you know
You injured your and this is my left knee my left knee got injured and it got injured playing
Rugby, but here's the qualifier. It was touch rugby and here's the
The other layer to it. Can you even tell you AC on a tackle?
God I I caught it was like it was probably like the one of the first plays of the game
Yeah, I caught the ball literally just trying to turn and juke
So that's what gets you knee knee went the wrong way buckled. I was out limp
off the off the field man, and here's the I'd never
Never had any knee injuries in real life like so I was super shot when it happened
And so that was kind of you know part one of this whole thing
And I didn't go get it checked out get x-ray junior kind of stuff like
And I just I just I thought it out, you know, I mean, I put ice on it
I'm like, come on man. Like it's it. It's an injury, you know, you know, I can bounce back from
I don't need to go to the doctor for none of this, you know, I mean, so I and also I live with a doctor
I live with a PA, you know, I mean someone yeah
She said I'm cool. I'm cool. You know, I mean like I just let itself feel
fast for it like
I guess you know three years later. I'm I'm doing 75 hard again
And I'm like all right, you know, my knees feeling better like I've been you know doing some light impact stuff
Like I play tennis and pickleball or kind of soft jog. I run, you know, I mean, so I'm like
All right, you know, I mean like it's it's healed up enough in my mind to get back on the court
Because that was my outdoor, you know workout for 75 hard and we was on an indoor court too, bro
I haven't bought indoors and I don't know how long and it's it's I don't know how many hoopers we got out there
Let me let me know in the comments, but hooping indoors
I forgot how much like how how much more elite you feel
Like the outside the ground
It's I don't know what it is, man. I haven't played indoors in a minute
And so I was I was height, bro. I was I was ready. We you know shooting around just kind of getting getting the rust off and
You know, I was ready to lock in and literally before we actually even run a game
I go up to try to dunk it come down and my knees like nope
Like I just buckled on me buckled on me. I hit the floor everybody's like are you serious?
Like we just started, you know, I mean like we actually we haven't even started yet
And so I walked it all it was warm up, bro
And so I walked it off. I'm like, you know doing laps and it started to feel a little better
I don't know if it's adrenaline kicking in but I was like I can walk on it
I was lightly jogging. I'm like maybe I just got to play light. Maybe I just play light, you know, I mean and so
You know, we we we started running the game literally first play the game
I get the ball and I can see the pathway to the hoop, you know
I mean, I know I'm about to you know lock in and it makes somebody look bad
I get it go up for the first shot on the way up. I feel my knee pop and I luckily landed on my good
Yeah, and I was like dog. I'm done. I've done. I got it. I got it
I had to sit it. Yeah, I had to sit it out. I was just shooting around on the other side of the core afterwards
And yeah, lo and behold here's the I try to wrap this up was getting along with but here's the the other layer to this thing because it doesn't stop
I go to I go to physical therapy. I was like I gotta forgot what's going on my knees. It's crazy. I need
I can't be out here, you know, I mean
You know
Getting injured on warm-ups. You know, I'm just like we got friends going on
I go to the PT
First I'm ever going to PT. They they examined me. I should be examining me
I told them my wife put in an MRI for me
So I had an image in order and they they were looking at they were evaluating. It's like hey, let's let's hold off on the MRI first
Let's just you know, they thought it was a IT band issue or whatever which I didn't even know what that was until
You know, I went there. So
They
They wanted to you know work with me and they said if it doesn't you know, get better progress
We'll do the imaging all that kind of stuff. So I was there for like three weeks
Yeah, then they had me doing you know, I was making some progress and they wanted to get me on this
This exercise where I'm doing these side shuffles and I'm like having a tap the light
So it's kind of testing my reflexes and I'm having a pity
You know, so the kind of stuff and so I'm killing it
Yeah, I'm doing I'm killing it bro like I'm beating my times and all sorts of the kind of stuff
So I'm like all right, man, we lit, you know me literally bro
the last
Second of that exercise. I reach you know, I'm because they they're telling me I reach for the you know the light
There's a little further out tap it my knee says
Like this is this is PT. I'm I'm like everybody is in there. This is not me alone like there's other
Yeah
Like doing physical training and I just like I hit the ground. I'm like
Ah
You just just go crazy, you know, I mean it is that one hurt worse than all of the other ones, which is wow
Yeah, it's wild because I'm like who gets injured at PT and it was funny because it was a lady that was behind me
You know doing her workouts. She saw me doing all the light stuff. She's like oh that look kind of fun
I want to do that next out of that out of
After I after I took that spill she said I don't think I want to do that not no more
Yeah, I think I'm good on the
All that kind of stuff. So
Needless to say I didn't go back to PT. I said we got to get this MRI for I was going for
Results where I had a full ACL tear bone bruise something else. Hey and
Yeah, yeah, yeah, yeah, so I just went to the ortho today. I got to get surgery
So yeah, man. Yeah, yeah, so I'm I have some battle scars darn it. I have a whole another story to tell. Yeah
I gotta go under anesthesia and all that kind of stuff. Yeah, you gotta go under the knife my well
Yeah, that's gonna be good though. Yeah, yeah, it's gonna be good. That's our patient though. I'm gonna be in the house one day surgery
Yeah, and then literally next day they put me on PT again. So we'll you know, hopefully I have a better experience
Yeah, yeah, so that's how I've been but like I said, I've been good man
It hasn't I've actually been walking around on it. So I'm not which is good. We're just good. Yeah
Yeah, yeah, yeah
Yeah, yeah, yeah, so you know fun stories fun story. I'm glad you once you get the surgery will be good and be able to get out there without
You know, yeah, man. Yeah, man. That'd be dope
So let's get to this topic of the day, man. I wanted to know you know talk a little bit about
AI. Let's talk about AI. What's your
Consensus man. What are you hearing? What's it? What's it? Here's your street
What are you hearing when it comes to AI in the artist space man? Oh, it's too folded really really we got
We got Claude and chat GPT and and Gemini making people's lives
Amazing, you know, I don't think I've written an email
since chat GPT came out
and then then we got we got Suno and
and all these other
Creation AI apps and people are scared for their their livelihoods
So it's like you see you see one side where people are like all right. This is making my life easier
And then we see this other side where it's like dang they might it might you know, it could potentially
Take some money out your pocket
And I think that we're wrestling with with that right now as a society like how do we do this right and what
Uh is the right way to do this me personally
I'm not scared of AI. Yeah, I'm not scared of what does Frank feel about AI. That's what I really wouldn't know
I'm not scared of AI. I understand what AI is I look at me personally. I look at AI as an opportunity even when it comes to
The the it as a whole like everything is optimized everything is better
You can create your own platforms you you can use those platforms to then build your communities
I'm not scared of AI
And I think especially here on the podcast. I think you'll
You know for indie artists that might be scared
Uh, the insight that I have in terms of it is use AI to your advantage. So me
I love AI, you know, um, I don't like the unethical side of it, but I love AI
All together if I can give a definitive answer
Fair enough fair enough. Yeah, I'm uh
Yeah, I'm very I don't say very I'm I'm lean more pro AI
I think because I think I was a creator. I'm just really impressed with what it can do. I'm like dark like
Yeah, and I'm still amazed by
How you know
Software's like claw, you know, I mean it's like I've been yeah deep deep deep deep going on a rabbit hole
The whole world of claw and it's it's you know streamline my productivity and
Ideation and product development and even you know, this podcast like we added it with a lot
Which is bro mind blowing to understand what it can do and I can't even begin to understand like how they developed a
Technology like this that is as intuitive as smart as yeah as sharp as it is even with all of its
Flows, it's it's a it's a damn good product
Yeah, for sure
But I but I also like I definitely can understand the
intimidation the fear the frustration
Um
Around it because like I was talking to one of my teammates and you know, she was just like hey man like
She she's a little hesitant to embrace it for long because she's like you know humans
We typically can achieve the things that we put our minds to and so if we look at
Cinema and all of the you know
AI horror stories. We always go to like Terminator and yeah
Rebel moon and like all of these different robot. I robot like the machines are going to turn on us
Like we're we're basically digging our own grays with this stuff
It may be you know very far removed, but that's kind of the
The consensus the consensus around it for sure and so
And I see it and one of the things I noticed with AI and why it's probably so much more disruptive
Than any other technology that we've seen because if you think about it's like this is not new like just not
It's not new that tech comes in disrupts industries. You know, I mean like that's just right
That's innovation at its finest. You know, I mean and there's always people up and up in arms and there's always
Industries that fold underneath it. You know, even us being able to sit here and do this podcast and have the the type of production
That we're doing is because of the innovation. Yeah, should be an innovation at its finest like and we can do this at at a very
Very lean, you know, I mean as far as costs are concerned, but
But then I don't think we've ever seen a disruptor like this where
One piece of technology has disrupted so many different industries at once at the pace that we're seeing right I think that's kind of the bigger deal because
You know, we talk about music we talk about
script writing we talk about
um, you know
Visual media art it can
Outsource and do data entry like it can take on the role of a personal assistant
Um, some people would use a therapy like it's that's your own personal
So it's like I feel like you know, there's a lot of industries that get touched and it does things so well
You know, I get it, you know short short way to say that but let's there was some uh some other commentary in and around the interwebs that I wanted to
Uh, pull up and yeah, let's do it
Shout out to the managers playbook. I've seen major
Platinum
I've seen major charting for
Musicians and building and I've produced those who are some of the most credible
Can I will say your names some of the most credible in my own I will say your name using soon as I've seen them in my own
These are the same people as who were kicking and screaming these years ago people when
Kicking and said he's been here and he said how dare you we don't believe in soon on. He said how they're as far as I'm concerned
We don't believe in that
But as far as I'm concerned
Mm
And this is controversial. I'm saying this the hell alone
I'm artist
And but shite
Yeah, I got one more
Just just his last
He said I got one thing to say shout out
All right, uh, this is from uh another some other some more commentary from
Uh DJ pain and the music
Entrepreneurship love I think is what it's called
But they had some really interesting takes on this as well
Me refreshes real quick bet bet
I
Yeah, it's not playing due to the main um screen share
Oh, is it not playing? Okay, oh my bad my bad sanitary difficulties. Oh good looking out
Yeah, so I mean this is again from the
Music option entrepreneurship club and the caption here is is making beats with Suno ethical
I'm sure with with Suno ethical this way. So let's talk about it real quick
Right cuz it's like you've laundered the money. You've cleaned it right cuz it's like you've laundered the AI platform
But then you you know, I mean like you just you know
I know people are producers you do that though. They'll take something you know, and I know people are a producer to that
Though they'll make something in Suno and then like I hear a real him if you use AI
Sing which is stolen from that point
If you do
For maven's which you turn on to pay music on the train to make you make more money for the bad platform the train of data
You remember for money for the eight-time additional train pay-to and you feel it is exploited all this
Given the additional training that was taking the wrong lawyer at all
Like yourself that was taken from
You have to just like yourself without their permission like their virtue
We have to be realistic about it. So there's no
And like they're very high because
It's okay to know standload it to suit higher people. Yeah, you're
But amos they hate to turn this into you're
And you know if you say it would turn this into train on the last place to arrange you wouldn't say it
I had to train on brass players who were uncompensated. They had to train on composers who never ever get those
Brothers who I don't think you're being on this conversation. We don't think you'll ever get the whole permission
I don't think a lot of producers don't forget what I can just make a beat with AI and have a lot of producers saying
Okay, well, I can just make a beat with AI and then run it a little bit
this is a really
I think sobering take because I know
What two two we had two different kind of conversations here. Let me let me parse a mile real quick. We got the
you know
and the
In studio there's producers who are shimmy this producer are up in arms who have been up in arms
It seems like about you know artist using Suno for creation
But it seems like there's a dirty little secret about it seems that people still using
Suno a part of major recording sessions
Kind of once out of the coin and then this this you know commentary that we heard a minute ago is
Challenging even the artists who want to find the redeemable
What are redeemable ways to use
You know platforms like Suno you do your audacity on this stuff where it's like hey
I'm kind of using it just to ideate and you know if something comes out of it
I won't use the degenerative output. We'll just recreate it, but they're saying like even that is
You know
It's it's you know
What is it you know you know what I'm saying like it's your my mom used to say you're robbing Peter to pay Paul
Exactly right right
It's the same thing I bro
And I think that the to answer the question to both guys. I genuinely we I think we have to ask the question
Is Suno ethical at all like yeah, if it is if it is taking
Artists' music and their likeness and their sound that they've taken they developed for years
And training it on an AI model and somebody can steal it and then there they are then paying session musicians
Which is insane
You stole my voice my cadence and everything you made a song and you paid somebody else to do it
That's just that's that's just a while that's just a wild concept and then
At the end of the day
Suno can make this ethical and we can fix this they can just compensate
The people that are trained when somebody's using the the the source material
So my question is always like why hasn't that why hasn't that happened yet
Why haven't we just compensated the source?
You know it you know it when when it's generated you I know the back end
You you have a back end that's pulling up where it's training it off of compensate the person and we fix it
We fix it all and then we can use some Suno ethically you know like yeah
Yeah, I want to
I want to be pro generative AI as a tool
But it is hard to defend it because of and especially being in our industry on the licenses side
Copyright is king, you know me so yeah copyright clear says we all that needs to be above board
And you know music supervisors brands typically won't touch it if it's been AI generated almost at any level like
The only thing I've seen approved like approve ways to use
AI and licensing is like creating stems or something like that like maybe there's a vintage record
That was created long long ago and they just don't have the stems for it AI can you know help in those types of situations
But yeah, it's it's hard to really like
stand behind
the current model of how
The outputs happen because it's all trained on
You know copyrighted material that they got no permission
You know to doing the first place and it just makes it tough because I love like it's it's impressive with like there was a there was a
somebody did a remix of
Billie Jean Michael Jackson's Billie Jean and it was a trap soul version
When I tell you dark I had that thing on repeat. I'm putting it out that
Crazy it was good
And I'm not one of them what like just people say like, you know, there's a lot of AI slap out there
That's the kind of term and I feel like it's the right it's the way to drag AI
But there's there's also some like if you're honest, you know, I mean there's some
really really
great like
Like outputs that they have that I'm just like man. This is
Like sometimes you can you it's almost indistinguishable and so I think if you're honest with yourself
You know, the music is good, you know, I mean, it's not it's not all the way there yet
But it's it's about probably 95%
It's 95% it's 95%
And bro have you have you used it at all like went on there and played with it? I have I've I've used I don't think I've used sooner
I've used UDO a bit and just to play around because I it's weird to say this because I
You know, this is maybe I get dragged in the comms
I actually do think you should probably understand the tech and use it for sure 100%
But it's it but it kind of goes back to what bro was saying like yeah music it almost perpetuates the illegal activity
I have to say top you know, I mean, so that's why it's like I want to you know, he's like I want to learn
I want to understand it, but it's it's you know, we went undercover
Yeah, yeah, at his inception. It's just it's problematic
You know, I mean, so it's like should you just not at all or
Or wait for the version that is ethical that is permission. You know, they'll probably argue yeah
That's that's the way to go about it, which I would I think if I'm being a pureist about it
Yeah, absolutely, but the curious the curious that's just being being honest is like curious
I'm like, oh, this is a really cool, too. I want to see how it
You know, how it actually functions can it what's the actual you know benefit utility? How can
Right essentially now I haven't actually used it as a part of
um
Like any of the songs that I'll put out instead of
I've mess around I play with it, but I haven't actually
released anything with AI generated and
Again for me is because of industry. I am like agency. I want to make your music
Yeah, man, it's just not worth it. Have you like have you? Yeah, I played around with it
I've played around with it in conversation with with my with my wife and some friends
I was like look how fast you can make a song and like that's the I think
The reason why I am so against it is because I used it
And just just to see because on the internet
I think a lot of people don't actually understand how sooner works. They're just they have this idea
Okay, AI generated stuff and then that's their take. They didn't go and use it. Bro, you can go on there. It will generate the lyrics
And it will give you three options to choose from and you pick it and you can say now extend it make it longer
You you have you are doing nothing. So when somebody says oh, I'm a I'm a I'm a musician as well
Nobody you just know how to type very well. You're not a problem. You're a very
Like it's the same thing. It's which which is which is a which is a job
Not even that I've well not even that not trying to defend you know the art of prompting
I'm just saying that what is going to what I believe is going to become what you hear a lot what's going to become
the
What's the world I'm looking for man like
Where where where the value add is going to be is being able to prompt well on these
A models I think across the board you know, I mean like
Chris where where they're replacing traditional jobs
Um, they're going to look for somebody that can actually because it because as a CEO is a business
I'm not going to want to sit here and like learn how to do all of the prompting and stuff like that if I have
The capital and all that kind of stuff like I'm going to just find somebody who knows how to do it to
Help the whole company run more efficiently because AI
You know AI doesn't it doesn't show up late
You know it doesn't you know have a attitude it doesn't it's not passive aggressive at least you know claw might be a little bit
It's not passive aggressive. It's not going to like give you an attitude. It's not going to ask for a raise
It's not going to do it's not going to do any of the things that is it makes you know
Business and business with humans what it is, you know, I mean so that's why it's like if I can remove the complication
out of monetization
Then
I'm all for it, you know, I mean like most business owners would opt for that as a as a principle is like if I can
run more efficiently
Increase our productivity and as well as our ROI
That's that's kind of business one-on-one and
At this point it's the human labor that's kind of on the chopping block because AI is like well
You know, I can I can I can step in here boss. It's just tap me in. I'm a proper way
Facts I I would not to segue into something else, but I think what is interesting
um is
how do we
Be good business owners or understand good business and art can we separate that like the the the the the
The sacredness of art within itself and also being good businessmen or being a entrepreneur business woman whatever as an artist
Yeah, how can we how can we make that
Into one because right now like to be a hundred percent my output if I if I believed in using sooner
My out I can you can drop ten you can drop ten songs a week using sooner. Yeah, your output could be crazy business could be crazy
Yeah, but there's something ethically as an artist that I hold sacred to you know creating the craft on your own
That's good. This doesn't you don't do. It's just like how do you find that?
I this is so so I want to come back to that idea of business owners ethically kind of using AI also
creatives using
um or rather the the
You know
What is it the sacred process of creating you know, I mean like I want to come back to that
But I didn't want to read some stats that I found and I haven't you know fact check in this stuff
I literally asked clawed to give me some stats around clock clock claw know everything. You heard? Yeah, yeah, man
And again, we're using AI to
Which is going to lead in so one of our next segments, but we won't get ahead of myself. So some stats
These are receives it says 20,000 fully AI generated tracks every single day
Jesus, it says that's 18% of all uploads. I guess on teaser
Um, it says 82% of listeners can't tell the difference between AI and human-made music
Jesus, we got that's from I guess art smart is the if we're citing
Uh, we got AI adoption among indie artists has jumped from 35% in 2021 to 62% in 2024
Which shame when using you was was was AI in 2021? I don't remember
I don't know
So that whatever percent they was trying to find the T-code back then
All right, yeah, that's crazy. They would yeah, there was an early adopter's dog
AI music market hit
4.48 billion in 2025 it says projected to hit 12.86 billion by 2023
Says the business research company these again. I haven't fact check this stuff. Yeah
68% of artists fear job displacement from AI composition tools that seems legit
This producers producers using AI cut outsourcing costs by 40%
averaging five thousand dollars savings per album, okay
And then the last one on here was AI generated music could account for 20% of the global streaming revenue by 20
28 so a lot of
It depending on how you look at a lot of doing
And maybe it's not the best situation for artists
No, if through a particular lens and I will probably argue that as well, but
Let's let's let's go back to what you were talking about the the sacred
The sacredness of the creative process and right, you know, maybe that's you know under fire right now because it's
Commodities to prompt something get similar results
Vax I think I think um what's gonna happen if history repeats itself bro
Because this is not the first time something innovative comes up
And takes over um and I you we see it all the time and as a musician you see
Where we learn Dawes now have plug-ins that are in the box, you know plug-ins they pop up if I want to LA two way
I don't need to buy the analog anymore. I can just have a LA two-way in my DAW
And as time went on what has happened now the cool thing or the right that the to change
You from being like everyone else who has that sound of the LA two-way in the DAW you get the fit you go back to the analog
I genuinely think what's gonna end up happening as sacred as it is it cannot fail it will come back full circle bro
AI is going to be the the thing everybody's gonna be a AI rapper and they're gonna be like hold on
There's a human rapper right there. Let me listen to it and hit that the human
Interaction would then become the new commodity all over again and we'll then see that AI music
Well, it's gonna lose it's gonna lose. It's it's it's it's luster because I think in a day if everyone could make it
It doesn't make anything special and then we're gonna the the people who are musicians like if you me or you you sooner
I I can
Bet that I can make a better sooner song than somebody who knows nothing
About uh syncopated notes and quantizing. Yeah, you know, I'm saying so eventually the artist will prevail again
And I think that that's what mitigates a lot of the fear for me
um
It's just when it comes to just the AI utilization all together and I think that when something is sacred to answer your question
It will always come back to to to be back at its pure form again
So that's what I think I do think like
If if somebody is self-identifying as a creative or creator
Especially in a vision, you know visual arts audio arts or just some type of other you know arts discipline. Yeah
I think it's there's something innately in us that longs for
The the the grueling hours that it takes to really
Get that you know that hook that just clicking. I was like man. I've been I don't gone through these revisions
And now is there like there's something fulfilling rewarding and and prompting almost just feels like
We're cheap not even we're cheating. We're just cheating ourselves from the full the fulfillment of our creative
Curiosity and just that that thing that's innate. I was like I just I need to create you know, I mean and right if I'm
Circumventing certain steps and making a little easier for myself. It almost feels less rewarding. It's like
um
You know, there's something about cooking like a home cook meal
You know, I mean with your share with your family versus you know having everything just ordered in you know
I mean like there's a different quality
Oh, no different, you know different
You know just experience that that you you can't escape or you can't get when it's just manufactured that quickly
um
So I feel like the creative would probably like
Buck against it not because they're not impressed by it. It just feels like but
You know, I don't really feel like I got
You know, it's not satisfying creatively right um to a degree like and this is why I think a yacht could be really dope as a as a tool to help creation
I mean, even though it was in the ways that you know
They were talking about early on. It's like, you know, maybe we're confident to to um
It's even hard to say that like you know using this to kick off ideas and we're recreating parts of it or whatever whatever but
Um because I'm thinking about in the context where some producers
I know might get it to generate samples, you know, I mean it's like they'll go up the old school vents
His vibe and then they'll take it cut it up sample it out of that and
It's it's I think that's adult uses of it
But again, you might have you know, you always have purers at different levels where oh man
Why don't you get a vinyl or why don't you oh even I actually even if you take it even earlier some people hate sampling
You know, I mean like right they do hate your own
So it's it's it's almost like damn if you do damn if you don't like when you know
But this one is very unique though because I do feel like it's a form of theft so that it's yeah
At least with sampling you have to get the clearance. You shouldn't be right. That's what I was gonna say
How do you got to get the clearance when an artist is like yes, use my my voice on your right right right right
With permission with permission
Like it's you know, listen just I ain't arguing with it. Yeah pay the artist bro like it's yeah
It's simple math like what exactly what you're saying like the clearance sample the sample part is I think was a dope iteration of using
Soono like you put your voice in you make the the melody you make everything and it's just making it sound like a sample great
Yeah, pay whoever
It is taking their voice if it's some girl
That's making that sound and you took it just pay her bro like
Yeah, it could be so simple. Um, why do you think why do you think they haven't?
Uh, why do you think they started this way or just trying to do it the right way to keep it a bean a buck
I think that I think a lot of times the the people who make these companies
This is where I really am passionate about I think a lot of these companies that do this
You're not they're not musicians
They just thought of and I think a lot of people who use Soono are not musicians like for real by and large
So probably not and even the career I don't know but I can put I can almost bet they're not musicians
Uh, and I think
Money I don't want to if I don't have to pay you wide would I you know, I'm saying like I people are paying people are subscribing
People are spending their money. They're they're they're subscribing to it anyway. Why do I have I could just steal it and I'm not getting in trouble
Oh, man, that's that's good business least not yet
Not yet, but and then guess what's going to happen the moment that there's any problems
You think Soono's going to care about Joe song the moment that they that they they have to now compensate
No, they're probably going to be like, Hey, you made a million dollars off that record
We got to run some of that back now because we not going to cover it you go have to cook like so you think they care as a business model
Pay them so I'd be agree with you know
I'm I'm going to speak to that too. Can you can you pull up on you know
Claude Jamesy like what were some of the lawsuits that have been
You know around this whole AI music generator of kind of conversation cuz I
I do think like you know you spot on like this this is
and I
Like these these are smart people. I don't think that
They were ignorant going into it like us scraping the internet
You know with
millions of songs is
Legal, you know, I mean like I'm pretty sure they knew that that was the inherent risk and even if they were to
You know launch this thing even beta or whatever whatever is like they have enough financial backing to be able to like there
There has to be a calculator strategy like we if we did this tech understanding the risk that associate the risk
Potentially can outweigh the reward and the losses that might be there can set us up for something like
Bigger than even probably the version of AI that we're seeing right now, you know in some form of fashion because like
Investment capital headphones all that kind of stuff like when they're pouring money into these things like
There are ways that they can
like
Push money out for loss and then still use that as our indeed to be able to like fund another thing or
You know, I got this here 100 percent like just different ways that they can actually
um
Make this to their their benefit and also the other side is that I heard
You know, I was in a conference in there the panel is talking about it like for them to be able to
Produce the type of quality that we're hearing from these current AI models and it takes
You know a massive amount of data a massive amount of things to train on because I was I was um there was a
um
AI panel that they were talking about on a at a conference called shades of sync they were at and
They were talking about on the the I think video creation site where
I can't remember all of the details, but there was a one of the major production studios was partnering with another AI
You know video generation company and that production, you know studio has tons of you know historical big name
IP and they gave them the rights to train on their IP and
once they
Kind of you know prompted generated the output based off of this training data
That the output was trash, you know, I mean like it just wasn't enough
You know, I mean like even though it's you know
They got permission from these big studios out of the out of it. It's just wasn't that they needed way more data to get the type of
Output that would be convincing and it's something that you know people were actually checked for so same thing
I think goes with music, you know, even if
You know the universals and sonies like maybe their catalog is big enough to kind of get the type of output that we're hearing now, but
You know, I would be so curious and know how much data is actually being trained on to get this version of it
And if a legal version of it with people getting permission
Would either you know, meet it or exceed it, you know, I mean, I don't think you can exceed it
You know, I mean, I would be hard pressed to believe it with me at the same time
Um, and then also to be able to even pay the micro percentages of
The the copyright masters and composition that they're using the general of this stuff
I can imagine that the
You know, they got to be crazy. It's got the amount of money which is being saying in my mind
And so that's probably one of these versus like what build it and deal with them to smoke later, but the smoke later
I think I wonder what the endgame is, but yeah, I think um, do you remember I
What was I forgot the producer's name um, and I it happened I the end of last year
Timberlin yeah
Who
So I was like you got some thoughts about who
I listen if this is true
I can't stand I can't I don't know understand why you would do that especially as a producer yourself where he was having these lives
Yeah, man, I
You know, I'll play your song live
All while he's feeding the songs that you that you are you're sending in for the lives to Suno
Yeah, I heard about that I
I thought it hard to believe that he would actually do that. He seems
He seems a above that to actually do it. I hope
I'm like I'm not accusing nobody. So if you say
allegedly allegedly right like so at the end of the day that's what I heard
Because the reason why I kind of can believe it a little bit is because um
There were a couple of people who came out and was like hey that that sounds like me, you know
That sounds like my song yeah, and then there was one time he was in the studio
And he plays something and the dude's tag is in the song from Suno
It's used differently, but it's the dude's tag. I do know yeah
There was one instance where there was a producer that he fed one of the tracks in and he had just so
I do know that of that instance. Yeah, so it's why all of it with everything that'd be crazy if you're doing that
Right, it's hard to defend you with everything else, you know what I'm saying, but so it's like smoke for this
This smoke. There's probably it's probably burning up, but um
All of all of that to say I just I just have not seen where Suno has made an effort to protect artists at all
I think it's it has just been a a money grab like we don't care about y'all
And then the crazy part is because when I use Suno if you upload a song it tells you like
You have to own the rights to this song if you're gonna upload it okay
Which means and it tells you that it's gonna be trained on it
But then we hear Michael Jackson records well, you don't own the rights to Michael Jackson you hit okay anyways
And you made a song using that and now it's trained off of a Michael Jackson song
And you got you waiting more illegal activities. I was just it's just an it's just the cartel of
AI music
They're just taking over everything something has to happen, bro
Like somebody sent me a song. It was like hey listen to your song
If it was if it was Afro beats you don't own the rights of that
I didn't
They up they sent you your song. Yeah, they sent me a variation of my song of how it would sound if it was sung by
Justin Bieber or Afro in Afro beats
It sounded firewood the hell by
Nah, guess what now as soon as trained off that song you know saying if it makes something out of it who knows
But how much is that happening and there is no regulation to stop that soon. I was being fed
Every day. It's going. It's gonna be a beast
But sooner was like public's cake, bro, and I told I put this in my group chat. Oh, don't wait. Why let me just imagine imagine listen
Imagine coming to a party and you take out you take out the public's cake, bro
Hey guys, I baked you guys this cake. I hope you guys think it tastes good
Of course, we don't think it tastes good, but you ain't make it and it's it's public
It's public's cake. Everybody loves public's cake is it has the sound of everything that it
Everything that everybody
You know what I'm saying, but at the end of the day you know how you know how weird
It is to show up with a public's cake and be like hey, I baked it. I made it. Yeah, I made it now you bought it, bro
You're soon on subscription and you walked you bought it
You can't sing so you you you soon. Oh, did you're not making song like
Yeah, I
Digress I can go all day I digress Frank a Frank Frank taking gloves. Oh, I don't know if he took them all away. He's just slowly
No, I mean he can be G. He almost got it on me. He got it on
Man, this is the last thing I did want to say
We can move on to some of our other segments, which would be a perfect segue into this is we we touched on the
the ethical side of
I guess how business owners need to be thinking ethically when it comes to the use of AI in their companies because again
AI is
seemingly a magic pill to
business problems
productivity
You know HR issues, you know means like again
AI is going to do what it's told to do and nothing more like
so
Detemptation is like all right. Well that we don't just have AI workforce
Which I think I saw article was somebody created. It was like a one-man AI business and it was it had like a billion dollar evaluation or something
I don't know how verified it is, but I saw a headline like that and
I you know, this is the other the other idea that I have roaming around with
How powerful and how how impressive AI is is there's this understanding of like
Does does the adoption of it, you know, do the ends justify the means because it allows us to be way more productivity
May more more productive, but how does it also affect society and what are the guardrails?
We you know, we should be putting around that some regulation if we should put around type of use and it's tough
Because it's like it's a free market like it's it's all that kind of stuff like where you know America's kind of built on that but
When when do we also factor in some of the human?
You know blowback that it is inevitably going to come because you can't outwork an AI
And he's like I think it's not 24-7 and
Does like how how you know one of my
You know, this is the third time I brought her up one of my mentors. We were talking about it. She was like I was I was I'm so lit
On claw right now. I was you know telling her about it. And she's on it. She built some apps
But you know, she was building it in a way to actually help support her team to work more efficiently and beautiful
And she she blatantly say like I don't want to replace
No, the the team that I have I want to help support them to do better work
You know, I mean and that's kind of like a you know high-tired list all both type energy, but you know
What would it you know what should what does that look like in the business sector to say like we are
Adopting this new tech we want to bring it in yeah, where does it start?
Where does it stop to say like all right? This we've gone a little too far to the point where
You know our human species are starting to like stuff to be affected 100% 100% I think bro
I think I was watching a Gary V podcast
and
There's signs of somebody who's a good business person and usually a good business person is also a good boss
A good character wise and I think hearing her story use an AI without the mentality of I'm looking to
Replace someone
I'm looking to and but instead I'm looking to enhance your ability to work. I think that that is a
Ethical way of using the prototype. That's the prototype at the end of the day if you can use AI to for for things
That you're already doing but now you're speeding up the process and it's in turn allowing you to
To get more done more output spend more time with your family because you don't have to spend hours
And now you're with your kids longer like there's so much ethical things that you can you can point out
In the adoption of AI that if a boss is implementing them as a business person for that reason
Yeah, I am 100% behind that now if you're like I am trying to fire all y'all because
No y'all salaries. I can add that to my pocket
In our revenue because I want to go out. He
Yeah at that point and you would you would even see where somebody would then build
Using AI in a way like that that you'll see where they're trying to cut somebody out
You'll you can see the writings on the wall um in regards to that
Yeah, what do you think though? What are you what do you say what what do you think will be a good
business practice for it?
I like what house the businesses use it. Yeah
Yeah, as a as a business owner. I almost like AI
As a form of personal as like every team member almost has a personal assistant
Mm-hmm because that seems almost reserved for C-suite level
Right, you know, like executive level
um
Capacity or just like I need a personal assistant because I'm just
So spread, you know, I mean, I need somebody to help you know with my calendar and scheduling and
Replying to emails and I need to delegate out and not a kind of stuff which
Which really is I think is more than need because of the demand
That no CEO no, you know owner founder can
Handle on it, you know on its own like you need to delegate out you need to have
For sure some of these things that help you run more efficiently more optimal because
You are in some ways that the most important person
To the business because you know everything starts from the top down, you know, I mean, I know there's
It's kind of popular to
Villainize CEOs, you know because of
It's almost like the position that they hold and it's just like and also you you do see a lot of
cases in the news where there are
Uh, illegal things going on like
Just you know, just stuff behind the scenes that just don't benefit the people who are
You know who depend on you for the livelihood and and also to culturally
It's like the narrative usually when it comes to entrepreneurship and business owners
They're always the villain in cinema, you know, he's like there's there's
It's not like even even the heroes like Tony Stark
Yeah, he's a jerk Lex Luthor's a jerk
Kingpin like all and anybody who is successful in business is very even Batman kind of has a you know
Bit of a rep even though he's out here and and even Batman puts on
You know, I mean like a jerk type persona on the on the Bruce Wayne side, but Batman. He's very
You know, I mean like what is the word?
Charitable like he's trying to save the world, you know, I mean, so anyway, that's a whole another conversation, but yeah
But understand to be so like when you have power you get you get access to access, you know, I mean so for sure
Easier to get on check when it comes to
Um, how to leverage AI in there. I would encourage like CEO's and this is one thing
I was talking with my team and we're even trying to figure this out now is like I would love Claude a
You know chavvc to serve as help for you, you know, I mean like the things that are just taking up a lot of your bandwidth that
You could outsource the AI less outsource it so that now your brain and thinking power can be leveraged for more higher level activities
That really help move the needle on the business serve, you know
Our clients and and the artists and the people who we are looking to show up for and we need to show up for yeah
How can we better our experiences now that we have our mental capacity freed up a bit more like
And that's that's civilly would all CEOs do as well as like I'm trying to move as much out so I can
I can you know dream I can I can vision cast I can figure out what's the next place that we're going and if I'm
You know flipping the patties and the burgers and all that kind of stuff is that I'm above it
My role is just different in the business because that's that's the part I play in this whole ecosystem
Like somebody has to leave the ship, you know, I mean like somebody else to give us direction and if I'm you know waiting tables and
You know cleaning toilets. There's nothing wrong with that because without I think there was a quote where
I don't know if JFK or somebody was like whenever they were putting the first man on the moon
There was a one of the presidents visited, you know, NASA and he saw a janitor cleaning and he asked the janitor
Hey, like what are you you know, what are you doing and as janitor said I'm helping put a man on a moon
You know, I mean yeah, because his role was that important like all of the roles that occupy a business are important
They just have different functions, you know, I mean so that's what I would say that that's my thoughts around
Implementing AI within business, you know within what I would see as an ethical way
100% I think I think especially too as artists
Just to kind of tie it all in in terms of my thought press process a lot of the things on the back end
We do like cast don't see that you're you're taking your own photo. You're doing your own design work
You're doing all these so it's not like I'm taking I'm firing somebody. I'm making my life easy because I'm already skilled within those
those
Those things so I'm using those areas so I'm using AI to speed all of that up and I think
As AI is moving forward, there's a conviction there where it's like yes, I do photography
But because AI is so prevalent. I want to go out and pay a photographer right now because it's rough
You know, I'm saying so yeah, so yeah, just just having that mentality of especially as a business owner of like supporting yours and being as ethical as possible
So yeah, that's my that's my take love it
So good conversation. Yeah, let us know in the comments
You know gree disagree. What's your what's your thoughts on this whole?
Is it AI music? Is it a useful tool? Is it a creative threat? Are there some redeemable ways that we can leverage AI right
Let's let's hear from you in the comment section. I realized too. I forgot to do our heat check. Maybe I
It's actually not the easy wild card
Yeah, maybe we could uh, you want to do it now your service at hand. Yeah, no, we whatever. I'm I'm going for whatever bro
No, but what do you want to do what you want to do Frank? It's your world
Let me tell you something
Come on, man, what you want to do?
Wild cards cool. Get a wild card. All right. All right. Let me see if I can and not my screen shares me in wild
share screen
I'm a share this screen, but I got to put the actual
Link so all right, we we got the wild card segment
Locked in and I'm trying to get this up as cleanly as I can, but
Hold on, wait, we're in my we're in my
We almost there y'all to
My my uh, I screen share some of my video
But oh, let me see is this it can you see that? I can
Yes, all right. This is a good one. You want to read it? What's it? What's this headline? What's the headline headline?
Best rap duo of all time
Ha, all right who we got over here read it out who we got oh we got big boy Andre 3000
We got a havoc and prodigy
We got Eric B. Rott and rock him
We got method man and red men M&M and Royce the five nine always death most death and to live quality
Oh, then we have killer Mike and LP
We work, okay
And then we got push a tee and no malice
After that last album
Yeah, that last album
Oh
Interesting all day all day all right, so now yeah, this is this is uh
Tread tread tread lightly tread lightly so
I let me try to let's know the chat. We're gonna we want to try to pivot it. We won't pass the
Pass the possibility
This is all right. Well, let me zoom in a little bit. So all right. I'll answer like what duo maybe
It's been most this is the cop out answer, but the most impactful for me as an artist. Okay, that's fair
That's the most impactful for me because this is this is tough man. I got
Yeah, so
Actually, let me let me let me let me start with the lease impactful for you. I'll start right the lease impactful
Dang, don't hate me in the comments lease impactful is probably
Don't say okay, no go ahead. It's probably it's probably killer Mike. Oh my
God, are you running the jewels? I knew you was going to say bro
You can't you can't run the jewels in the last
Most le at least impact again as I'm sorry. I'm sorry
That's just for me because all right, so it's too full. I respect what they you know
Obviously who they are they're amazing taking nothing from them. This is just not like I don't haven't listened to
um
A whole run the jewels project not because it's it's not dealt with just it wasn't my speed
But I respect like what they do especially on the licensing side is run the jewels licenses
Very well very very well, so uh, but I just they're just they haven't had that much impact on me
In my artistry unfortunately, but not to say they haven't had any is this lease
You know me apart from everybody in saw this insane
In say I know all right. Yeah, come from my head. I you know, I'm with it. I
I'd take all of it, but pause, but
Um the other side to this is
My my top I know that was crazy my that the most influential for me is probably big boy in Audrey
Thank god probably who you thought I was going to go with it. I don't know
You was like I started. I started wrong. So you ain't no world. Oh my goodness
because I feel I I grew up in
You know born in the 80s raised in the 90s and and that's even like I almost went to Eric being a rock him as less
leasing pathful for me not, you know, again, take anything away from him
It was just I didn't come up in that era, you know, I mean and
I know this you know the significance of Eric being a rock him
But my hip-hop journey started around big boy Andre and met the man red man
Have a prodigy, you know, I mean like my brother. He kind of gave me my
like taste and music early on because he was five years older than me
So if he was listening to mob deep I was listening to mob deep if he was listening to man red man
Wu-tang I was listening to met the man Wu-tang
but
When I when I found that I started to really listen to outcast a lot
So that's why I say the creativity of
You know their union and then also with Andre
You know stood for in his creative expression for me as a kind of well-rounded all of the above type artists on all sides
He's just spoke to me more. So it's Andre and big boy for me. I stand by that
I can't be mad at that
Can't be mad at that. I'm mad at LP and killer Mike, but
That's crazy
I can't be mad at that. Like you listen to them like that. Oh, yeah, I love killer Mike LP
really like
I need to go to a run the jewels concert before they they start. All right. I need to maybe maybe I've been asleep
Man, I just like killer Mike killer Mike is just fired. I think killer Mike. No killer Mike is fired
And I like I said I like what they do. I just yeah, I think
Uh
Here's the thing. Here's the thing. Oh, uh-oh
Let me tell you something. Let me tell you something. Let me tell you. Yeah
What'd you want to go?
Here's the thing. Another thing. You know, I'm not even gonna do that. I'm not even gonna do that my bottom. Oh
My bottom my bottom one
I'm struggling. I think I know how to wait. I think I know where you gonna go, but go ahead. Yeah, I think I'm struggling between
Eminem and Royce the five nine now
Here's his. I think all right them as a duo
They might as a duo. I have I have nothing
Nothing as a duo that I'm just like a man when they got together ground breaking
This is what happens with bad knees evil when we hit
We just we're just out of what is they said and we hit the trees harder than being the knees people or something like that
That's easy evil and I'm bad like Steve Seagull against peaceful. See you in hell. Hi Seagull
Here's the crazy part Royce the five nine and Eminem are on some of the top lyricists, but them as a duo for me
Not it. I'm not. I'm not putting them over over killer micro LP as a duo
Mm-hmm. So I they they as a duo as a duo as a duo guys. Okay. As a duo as the duo together
I'm not saying it's the better rapper individually. All right. I got outcasts. I'm not
Yeah, yeah, yeah, yeah, well hold on shout out to sit out. I guess outcast is the winner. I want to know who uh
Yeah, we is at the consensus the y'all agree
I hope and the chat is it is is that who we we're crowning the best duo all time and it's actually
I mean, I feel like this graphic was a little biased too. He's actually literally put them first
I'm sorry about because they knew the truth come on. They do the true. How did what's the comments in here?
Oh the finish of the armor. Look at the comments. I would say clips is right underneath them, but
Clips is underneath them for you
Right underneath right underneath. All right, so
Hoto well, I don't really come and say we said notable omissions. We have always had some notable omissions
Oh, it's cool. It goes face k it. Rayquan, it goes face killer
e-k-m-d styles p and jada. Oh, just though
Black marks are here. Why did put black? I don't know
I'm seeing in. Who's seeing in? I have no idea
Yeah, that's wow. It's on my down limit and
That is the crazy duo
How to scale to Smith and Wesson. Anyway, crazy. Mm-hmm. What do I see with them?
They just this is this is terrible how to like what you mean?
No, yeah, I star on it. I want the no MOP
Shadow MOP swap one and two
And remove seven. Are they hating on okay?
That's the only one
The only one you'd be the only one they hate
Emmett Hoto Emmett Royce of front five nine runs laps around them all
I don't know dark around them all. I don't know that
Maybe lyrically
Maybe lyrically, but maybe lyrically
Who's had the most impact? I mean, I don't think you could probably like who's had the most impact probably yeah, probably outcast
Outcast and I would say bro clips
Global international the grind and beat went crazy. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. You might not have ever heard
Nobody else on this list and if you ask somebody have they heard the beat they heard it, bro
For sure
I think the best duo on paper is methamanorayman
On paper. Yeah, just because of the the branding side of that is just like yeah
I'm not you know, I mean like on paper. I think methamanorayman are probably the best duo
And they had just a very unorthodox chemistry as well
Um shadow hot hot. That was a classy yeah in the uh in the hip-hop space, but all right
Yeah, I ain't messed up. I ain't mad at it. That was don't don't draw me in the comments too hard
Oh shoot
Let's uh get out of this segment real quick
Yeah, yeah, we did a deep roll
Yeah, I feel like after you have one pause in in the conversation
Everything now becomes like you you walking on landmines like anything you can get interpreted
Some about yeah, man. I you know, I picked up a pencil other day pause
Let's switch these uh the sub actually want we don't keep in line with um
The AI conversation and music business news
I found it really dope
I want to say article, but it was an Instagram real
where a gentleman is building
An ethical music AI model that I believe will really be a disruptor or it has the potential to be a disruptor
And so uh talk about this and uh
Get some some uh
Some commentary around it. All right, so this is
The model was it
I'm building the world ethical not to generate music, but to filter it out a class by songs either AI music or human
Oh, the model was after listen to AI slop on accident again two weeks ago. I'm using model 51%
Generate music basically a filter it out after taking it to research to the AI approach
I was able to never have to listen to AI flop on accident. I had a wall two weeks ago the models and 51%
So basically
I was able to push that up 15% so I tied to my music a wall and I searched on it. Just can't send music from them
So I talked to my music friends and I sources only consent to the music. I'm building this completely main to like care of a few architect
I'm building a model to 92% AIC 96% decision. This is just he can do it
I'm building this in public because I care and love human music follow and
I'm watching the world's first ethical AI that easy
He did it myself and his friends
Like you gotta you gotta add broke at this point
You're doing it on purpose. Are you doing it on purpose at this point?
Hey, I had no good
You can use the AI to make your business more ethical and that's what he just did by himself
I'm so well. I'm so bro. So no, so no give it up for him. Give it up for my man. Let him cook now
So no answer. We need some. Yeah, shout out. I think his name is Rasha. It's how you say it and the I think I believe the software is called
I think it's called human made or human
I think it's called human made or human beings. I'm like that. I look it up
I'm putting the comments, but shout out to him, man. This is a really really
That's dope initiative and I I liked it because I feel like it's helping balance the scales of this conversation
Because they're it seemingly there was almost no way to
discern the rail from the artificial
What was human made and what wasn't and now we have potentially an answer for that and I do think is going to help push
the conversation
forward and also give options for
You know fill in the blank musicians businesses. Yeah, I would almost see this being you know white labeled and running underneath
Other platforms like other DSP to be able to to license this checkout to say like hey
You know, we need to figure out what's real and what's not and now we can at least identify
What do we want to do with it? How do we how do we move forward here? You know, I mean, I think the trend
The transparency is needed because AI is just it's good
You know, it's like it's just it's that good where it can be obelisk cake, you know
It's published cake, you know, I mean, it's it's just
But but this this changes the conversation I'm off it does shout out. I think what what would be crazy
You see somebody like that businesses give that man an opportunity bring on his
He'll be a B2B business the business and you can use his systems on y'all back ends. I think that that's
To lay up come on
Love it. Love it. Love it. Love it. Love it. Good stuff. Good stuff. In other news
We
Want to keep the AI train going
Yes, Phil Hicksfield AI. No, too
Are not familiar with Hicksfield AI. They are again, probably the leading platform when it comes to AI
Video generation. They run several different AI
They've run they're they're they're almost like an aggregator in a sense
They bring all of the different AI models for video generation together under one house. So you can use nano banana
Um, oh, chat gbt their model is in there
Um, what's it called seat dance or something like that I think is in there
Yeah, so there's a lot of models that you can kind of pick from and so it just makes it a lot easier of a user experience
And they are embarking on creating their first feature length film to be
Um
Present it within
I want to I'm not my busher this is a cans is how you say can't can't can't can't can't can't can't I think can't
God I should know why we should know that because we're in the industry. Yeah, yeah
Con canes canes
What is it? Hello
C-A-N-N-E-S, right?
That's that's our pronouncing keg to Con to I don't know bro
I'm just I still the practices before this ever y'all know what we talking about man
Yeah, and I feel like he's he's going to say it in the video. So let's run a video real quick. Oh, no, the C-A-N-N-E-S
Let's write his back. All right
I'm gonna make it in the can 14 days with the full the minute AI Generator
Sounds insane. So let me explain please for to release the 22-minute episode of telegram a series about four friends turn robbers
I'm gonna make it in the cans with 14 days just a full day. Oh, I'm in a car. I generated the 70,000
But have they shot it in real life?
I really have to be trying to have to be a meal
So in four friends turn robbers 100 get superpowers and no fight amongst here is that just a day of life
And it cost and they have only 70,000
But have they shot it in real life that much of broken around the team ran 27,000
And all hundred times sixty and now the final team is sent now a new team and they have only two weeks
To put the kill things close to me for those 22 minutes of power and you think or make it 27,000
And only your five six feet made the final scratch and now they need believe me
Honestly, I
That's exactly why
I
You know, I sent it to you the other day. Yeah, yeah, Frank. What was your first impression when you saw that?
That sure I was I was surprised
Usually when I hear oh, this is the AI Generator video. I'm glad man. I know it is gonna look like yeah
You know, it's gonna be AI, you know me right you know, it's gonna be a
Yeah, you're gonna you're gonna I gave it some grace. There's some weird artifacting in terms of the vocals and stuff like that
I mentioned. Yeah, but when I first seen it. I was like this is
I would watch it if it was on TV and it was a week-to-week episode. I would watch it every week
um and
Which is crazy to think about like where it is it is we're getting there. We're getting there. It is getting there. It's
It's such a twofold thing because
It's amazing that
People who may not have ever gotten this opportunity and I am I am it's so nuanced
are able to
Videoographer's video creators are able to make this video and I'm thoroughly surprised
I mean, I got to stand on
Stand on business stand on business in terms of like
We can find make sure it's ethical, you know like wherever this is pulling from Frank said I want to I want to love it
I want to love it
I want to love it. I love it as long as it's ethical. I'm for it. So
And but do just looking at it from face value. It's
Mad entertaining. Yeah, the story is there the they they add some romance in there some some
Subplots and they're fighting the monster like I felt like I was watching that anime that boy start talking Japanese. I know
Which was crazy the monster started just do it or do it bro. I'm pretty good. I'm going to come but I was like
Bro when he did that for me. I was kind of like a lean forward moment. I was like hold on. Yeah, it reminded me
Death note. Yeah, no, no, it reminded me of death. No live live action to like it felt the same
I was just like I haven't watched that one but okay. It was good. Oh, yeah. Yeah, I love it. What's your thoughts? Yeah
Yeah, same. That's why I sent it to you because I saw it and so first I saw this real and I was just like
The visual is that he would he had on screen. I was like bro. This is kind of hard. Let me look at this little Helgrine
You know, no short that they're talking about and I mean so here's here's how I knew there was something there
I didn't want to turn it off. Thanks like that that was the that was the tell tell for me. I'm like
You know the story is actually kind of drawing me in even though I know as AI even like I was playing it out loud
And my wife she was in a room. She couldn't see what I was watching
But she heard and she's like is that AI? So you you know, there's still obviously some tweets that need to be made is obviously AI
But the story was was pretty compelling and the visuals were really dope and the character development was was pretty was
Like it was it was ambitious and I think yeah of its kind. It did a really good job
And here's the other side of it too. We get into the ethical conversation. Yeah, yeah
They said they said
It cost 70 around 70,000 to produce. Yeah, they had
You know, maybe 200,000 or not 200,000 like 2000. How many iterations was it? It was it was a two that was 2000 some change
I think it was 2000. Yeah, and only a hundred. Yeah. Yeah, I think it was like a hundred and some you know
Was actually made it into the final cut so they use a lot of credits to generate this thing those credits are cheap
You know, I mean right
But the alternative they said if they were to produce something of this type of value
With you know traditional Hollywood model that have been like 30 million and 30 million. So that means
You know, how many you know, how many jobs that you know
Oh got outsourced
Something like that. So this is how so again
It's it's it's tough man because like as a tool is impressive and what my hope is that
Both have a space that can actually live and survive
And don't and maybe it's wishful thinking but you know there
They could be a genre of people who like the AI stuff and maybe it's you know
Maybe smaller independent creators able to kind of get their ideas off and stuff
Um, but there's something also and maybe I definitely got a bias because you know even our industry is dependent on
People to continue to make movies, you know, I mean because without it
You know, it's it's becomes and one thing we didn't talk about
On that hell ground short
The music in that joint is low key kind of fire
I don't know if you felt the same. I did
Bro like the first track that came in. I'm like I low key want to shazam this joint man because it was especially
I
Absolutely, I'm like 99% sure was it fit the theme like they went
Which that even makes it tough because it's like oh shoot like now
They they coming for everybody, you know, I mean like I'm thinking for the sake market
I still feel like we're a little ways off um, but once AI becomes
You know more ethical and and adopted wider spread then yeah, I think our industry will probably see the the ripple effects from it
Because like artless is already providing ways for people to like video creators to generate AI music with music
Which is crazy within the platform and also youtube is doing that as well
So it's it's cutting into all segments. Yeah
but
Well before I go on a trip on that tangent the fact that
They were able to produce this on a $70,000 budget was pretty intense
But also there were a lot of other creatives that were a part of this so there was like DPs and
Right other traditional like film
Folk, you know, I mean we're a part of this whole
Experiment and so I'm like all right. It's kind of dope, but it seems like probably a lot of the heavier lifting actors
you know
continuity managers
Set designers scouter
Out the window and so that's why I was like my my hope is that this would you know become a genre where all of these
Would potentially be
Bible options that people can kind of pick what their flavor is
And it not allow what we're used to to kind of get
Overshadow overshadowed
Yeah, maybe that's wishful thinking. I do it's wishful thinking bro
Well, do you think it'll be like like crypto to nt the nft kind of crazy. That was
That wave hit hard everybody was on it, but nobody talked about it. He's no more
They were I think I think AI's
Claws are so deep
In society. I don't think is I don't think it's leaving at all binding means I think you might have a rock
Yeah, I just can only imagine it getting
Better like if you know you remember when they had they had Will Smith eating the I saying that
You look crazy. I saying that if you see it now it's it's gotten to the point where it's in New York
Yeah, by this time next year, we're gonna we're we will probably get in a and mark my words
We're gonna get an AI badge on Netflix. We're gonna get an AI badge on crime video
And this was a fully AI made
It's coming now in my brain how my brain's working. I'm like well, you know like
So we can make a movie, you know, so you have the opportunity to make a movie now
Um, but I won't yeah
Because unless it's ethical at the same time like when they're when you're pulling these images off of a
When you're creating an actor who are they pulling that from there's some dude
Don't cancel me for this. There's some dude in Japan right now that had his photo up on Google or Chinese
And they ripped his face and put it on the dude come come on. That's what's happening. And then imagine you'd be a video
You're like hold on man. That kind of looks like you know, so you should get a check
Yeah, yeah, that's the other side too. We're talking about music, but I think we mentioned on the other part like people
Really don't they're they're not as up in arms about the large language models the video models
At least and again, we just may not be in those circles where maybe they are and we're just you know our our our our algorithm doesn't show us that right
You know, it's it's tough because I actually plan on doing some AI video stuff and I don't have
Actually, no, I don't I don't have regrets. I do have that in the background. I was like ah, but I'd say so I'm like I kind of wanted to show everyone
We try to stay out so I'm like I'm adding problem. I'm adding yourself in the video. The video. I'm cool with that
I'm cool with that like if you get yourself superpowers versus fictional characters
Yeah, it's tough man like
The creative in me is just like man forget it run it like hey, let's run everything. Let's make it creative
You know me ain't hurt nobody or a hurt me. That's really what it is ain't hurt me the ones that start getting hurt
I'm like hey man, but here's the thing as creators and entrepreneurs
I genuinely think and this is why there's like you don't want it to affect your business
But I know it will it will but we're intuitive enough to
To pivot when that time happens. You know, I'm saying like that that right there. Yeah, that that's what I my optimism about
Just humankind is that we always find it's you know
And the same breath I have a contrary thought, but
But as humankind I do feel like we can like we'll rise to the occasion
There still be ways where we can have a
You know a market that people are still being you know
Consistated and you know, living the lives that they would hope to live and and also I
This is probably going to get me. I've been stayed on this journey way longer than I thought we were this is good like
It's kind of got me thinking about those who have a
Victim mindset versus you know a non-victim mindset because
And and again, you know come at me in the in the comments. I'm cool with it, but I do feel like
At least at least how I process through challenges like this and
You know, I might get challenged on this later on, but in my mind
I'm like whenever there's problems that arise or there's threats that encroach on whatever my livelihood
You know, whatever that might be
my my default is
Well
What what him you know, what are what what am I going to do in response to this to
Um to really rise to the occasion and make the most out of whatever it is
I'm seeing like and sometimes that might be proactive with you know being there with a kind of protest certain things that are unethical
That's I think that is a part of it, but I do feel like there is a sect of folk that
You know, it's just like oh, you know my you know
AI is going to outpace me, you know, I mean and replace me which in some ways maybe it will
But what is that like maybe it's an opportunity to evolve into something more of what
Maybe you didn't realize was in you like maybe it's an opportunity to
You know develop a new business idea and there's erupt a different you know sector or innovate in a different way or re reinvent yourself
You know another way and AI is just what it is like it's just became the catalyst to become the better you, you know what I mean
And I can I can see a counter argument to that, but at least how I approach these types of problems and
any and it's it's literally anything like when I have problems in my business
There's stuff that
You know, it's not in my favor and I feel like is
You know, it's taking longer to do a certain thing or the breakthroughs not happening or I'm not getting the type of
Progression that I'm hoping for but my default is not
Well, maybe initially I might feel sad, but but I typically go to the place of
I got to figure this out and there's a version of me that that's going to figure this thing out like I'm not going to be stopped
He's like yeah, I'm gonna I'm gonna figure it out, you know, I mean and I almost cuz I have to you film me right
There's no other option outside of Quentin
But right and I'm not doing that so
We pivot I love that I feel like
Like him cook bro. You was cooking cooking. I feel like with the with the the internet like I'm pretty sure of people were like
Oh, no like the internet
You know it's the it's the new innovative thing. It'll be gone next week the internet made millionaires
And I do think and I do think AI is the same thing like if you don't capitalize on the utilities that it provides you
Yeah, you don't I hate to say you'll be left behind. Yeah, history proves
If you were thinking like Jeff Bezos and made Amazon when the internet came out instead of complaining
You would have been Jeff Bezos. So at the end of the day
You got to think how can I capitalize this as an artist currently or as an entrepreneur currently to progress forward
for sure
You know, so
All right, uh, we'll uh, we'll chat on this a little bit. This is a song
Just film entertainment news. We got a new winner. I guess the first winner of the funny AF comedy competition
Created by Kevin Hart in Netflix team. I watch this was pretty funny
Like I don't know did you watch any of it? Have you seen anything nothing?
I gotta yeah
Yeah, I saw the if for those who don't know the way to the setup they
Uh, they selected
Um, I can't remember how many comics it was but they
They they selected you know, say like 30 plus, you know, I mean like comics is probably more than that and they had showcases in different cities
So they they did showcasing New York
uh Chicago L.A. and there might have been a four from um
But I may be mistaken and
You know, they would do their sets and and it was in front of you know, live audiences in front of you know
Top comedians. It was a keegan from a keegan ke empil Kevin Hart
um
I forget the uh
The other two comments names, but
They were all kind of judges in different parts of this and so can you imagine like being a comment and having to perform a get
critiqued and from in front of some of the, you know, top
You know comedians in the game, you know, I mean like I feel like that almost can be more pressure than having
Oh audience in front of you, but they killed man like it was I don't know that there was
Like bad comics that were on there, you know, I mean like it was I mean, it was pretty I mean some were funny
Other than others at least you know from my particular flavor right right, but I don't feel like anybody was like
Oh, they tried I mean they had one cat that kind of bombed you know me but
Everybody you know, everybody did their thing man. It was dope and and I will say
Through out the competition. I did have a favorite and I'm thankful that my favorite actually did when mr. Rottaylor
Have you seen raw Taylor stand up before I have I have not I've heard a crazy things
Yeah, maybe he is he's like if he he has an old soul like an old comedic soul because
You know, he's it's him on the screen. He has a dope look are he's a very noteworthy lady
He rushes afro he's got his glasses very unassuming very vulgar like very a lot of innuendos
He reminds me of like a Richard prior Eddie Murphy like that flavor of old school like
Very witty
He's from Detroit as well. So he has that motor city kind of like Bob and his you know in his comedic approach
I feel like
But this deal was funny. We can like go through so I think this is a the moment that he won right here
Around the world have voted and the winner of funny af is
Around the world have voted and the winner
So here's is a thing bro. I sort of preferences before this is definitely a spoiler
Oh, spoiler alert. This is a heavy spoiler alert. I just thought if you haven't watched it if you have not watched it
Yeah, that's yeah, it might be your fault of this for it. It was uh, it was I was actually low key emotional
At this point because again, you know, they got all the montages of everybody's stories and
Yada yada yada and so Ron has a very like
You know you you really empathize with like how much he's put into this thing
I mean he was living in his van since like 20 I think it was like 2015 to 2022 or something like that
Just keep it expenses down give himself the ability to travel tour
It was working like regular jobs like I think he was a servant ice cream and all this other kind of stuff
And he also like he's not not known, you know, I mean like I'd known
I've seen Ron Taylor is like stand-ups. He's been on all deaf. You know, I mean we kept on stage. Oh word
Patrick, I forget his is a last name, but um, what's other bros name to be that's with Kevall stays of Tony Baker
Like on a roast me joints, you know, I mean like he's he's had a really like he's been around the interweb. He's the he's gone on um
Like uh, what's that joint called there's a comedy YouTube comedy channel
Uh, I'm drawing a blank on it, but anyway, he's he's just very funny
And to see his journey and all that he's kind of gone through to get to the stage and even when he accepted it or it realized that he won
You know, he even said it so he didn't think he was going to win this joint and he was against like Brody's noggin right now
Uh Usama
Bro was bro is hilarious as well
I thought he was actually going to win this whole thing low key. I thought because his first his first uh first episode
So his first say he did he smashed it and I'm like bro. He's got the following. He's got the look like he's um, you know
Personally color, you know, I mean like he's he's just yeah seemingly has the whole package
Uh Barataylor like and they did live voting like the last couple episodes like the people
Oh, that's dope the people showed him
People chose it
You can do porn
Oh, shoot
Crazy to y'all that you can suck dick legally
I don't know if you ever try to find one that's a little more
That came out of nowhere
Let me try this and get you. You know, you're animals. It's terrible. It's like eating your pets. They're not crazy. You know, I'm all vegans
If you ever talk to a being what do you talk about without eating my pet miss would you eat your pet?
No white lady would you eat your pet
You might know of course not like don't eat my animal. You freak is terrible. That's like eating my pet
I got a special bond in relation with my pet. I ain't gonna keep my pet
But I need you to come up with that
No
No
Let me get hungry it'll be barbie you garter. I love my pet. I got a special bond in relation with my pet. I can get petting that pet
I like but I need your pet
My care is a women
I got no relationship to your pet. I'm actually getting hungry. It'll be barbie you garter. I fuck you mama
Oh
He's he's yeah, he's a woman. We will have to figure out a way to edit it. I'm not fuck my mama's as hell of all girl
Yo, but he is he is a larries man. So shout out raw tailing. Congratulations. Shout out the raw tailing dog. That's dope. Well dessert. Well dessert man. I love it
We gonna close this thing out bro. We write at uh, you know hour and a half man. We've been
Oh, yeah, we're talking about a lot. Yeah, man. This is dope, bro
That's how you know when you know what you supposed to do when you lose track of time
Even know what time it was you know talking about let's get it, man. So
Oh shoot, I want to try to do that one
I'll try to do that one. Yeah. Yeah. Yeah. I love it. So um last thing we talk about bro
Somebody's trying to get their first place me the first TV and film placement
It's like I heard about this thing called sync licensing. How do I get my first placement? What does that look like?
What would you advise somebody? What I would advise me? All right, so we're gonna set it up step by step step by step
rapper producer boom
It's quite simple
Go on Instagram. Hmm find somebody that does have a sync placement hmm and collaborate
Easy is that the big C word
Collaborate with someone who needs to get just uh, who is already in sync
Step one if that does not work. Okay
Not just not work
We're technically we're still back at collaboration. If you if you are a producer uh, you can make a beat pack
Ten songs
You it's as easy as going on some of these websites
I don't know
All right, did you say going sooner would you say no hat?
It's as easy as going on to know generate a hundred hundred trap beats
Blast every rapper you know, I G
Step number one don't go on sooner
Uh
Using chat you can you can use chat GPT and it'll let you know some libraries do some
Yeah, because some studying on the library see what kind of music they release if it fits within your wheelhouse
They probably got a website or they're a probably attached to a bigger record label that you can then find them in there find an email and
Figure out how to get in communication with them
Um
That's what I've started out to do and it it sounds cliche, but it can it definitely works if you do the research
Uh, and send somebody some music that is
Within what they need know what they need
That's huge. You're going to send rap songs to a a country and and and Gagorian chant folks on
They will they not fun and take your music
Uh, so you know what I want to read research find a con point of contact send your music if not collaborate that's
It's it can be quite simple. Uh, yeah, I feel like this is the probably one of the and some people may not believe that I do feel like
breaking in to
The sync licensing industry AGA getting your music and TV and film is probably one of the easier things to do than
Trying to go viral trying to run on the string trying to build a huge fan base. There's so many levers
You got to pull to do it. So if you're really trying to get your first placement
I agree with Frank collaboration is probably the
You know the easiest way if you don't want to go through all of I say all of the steps
But like if you want to skip some steps find somebody who has you know
Got the placements before and I delete somebody who has consistent placements
How do you know they have consistent placements go under IG everybody who's in sync likes to brag about the placements for sure
Check them out
And then see if you can add value. That's a big thing. Can you add value to this person
You know, I mean like don't just hit them up in the DMs. Hey man. Let's work on some stuff. Why would I want to work with you?
What do you do like what
How's this serving any pervert? Hey listen listen to my beat pack
Come on, man. Like you need to study
The collaborators or perceptual collaborators you want to work with see the types of placements they got
Do you make music like that? Can you write songs like that as a you know if you're artist trying to hit up a producer
Produce trying to get artists. Yep answer those questions first. So that's one two like you said
It's it's way more efficient to have somebody picture music than you trying to pitch it yourself
Absolutely advocate for finding a good agency find a good library. That's a big Chico
Huge jumping on claw chat GPT and saying hey find me
agencies that are you know heavy and hip hop heavy and R&B
You know have licensed music with this TV show without a doubt
Um and you'll be pleasantly surprised
Um, and I would say if you want to really really narrow it in get coaching. I got a bias get coach
We got a community. We got a community. I'm a bit of like I started literally I
And I'm and I'm joking, but I'm actually like this area is like
I obviously have a bias if we run a community, but yeah, I would still give this this advice
Even if we didn't have a community because I got my start because of a community that was a hundred percent
And it changed everything like I skipped a lot of steps and I was serious about it. I put it in the work
Here we are. Yeah, this is a 2k
NBA
Call of duty call of duty
Marvel X box. You just got to Xbox right the other day shout out Xbox, you know me
Yeah, man, so it's it's not as hard as you think but you know
It's gonna it's gonna take work like anything, but yes, that's the way I say if you try to get your first place
Yeah, once you get to that that level, I believe that you have done the harder work
And that's understanding your craft and how to to make the songs that is gonna go, but yes
I'm a little mad bro
1,000 man
Why keep hitting the wrong side effects. Hey, I like that one though
What's this one?
All right, let me stop her. Let's go just think out man. This was fun
We had a lot of
Tangent send some
Yeah, some some candid thoughts about AI. Okay, so let us know your candid thoughts about AI
Which if you're any artist watching this I could probably assume what they are, but I don't like this
Some but this is something I felt was appropriate to talk about because we are the new Indian this is which you know kind of
Relevant within you know the the any artist career and so we got to we got to talk about it
We got to figure out how to navigate it and you know
How can we leverage it if at all for sustainability and you know our career so
With that being said y'all um, you know per usual if you got questions
We're still early into this thing so we're gathering questions if you got questions as you want us to try to you know slide in there and and
You know unpack for you
Go for it, you know, we got we know a little bit. We're a little bit one or everything. We know a little bit
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Loss your first tooth. I don't know. That's out about demographic. You might be
If you if you're watching this and you lost your first two, I want to know what happened to the other guy
That's what I want
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